Scaling Technical Teams for a Global Leader in Lead Generation

Unbounce · Technology · Enterprise

Unbounce is a global leader in landing page and conversion optimization software used by over 15,000 businesses worldwide. Founded in 2009, they've grown from a small startup to a major SaaS company with offices in Vancouver, Berlin, and remote teams across the globe. As Unbounce expanded its product offerings and market reach, it needed to rapidly scale its technical teams while maintaining its high standards of engineering excellence. They faced the challenge of finding specialized talent in a competitive market while preserving their unique company culture. Unbounce partnered with GuruLink to develop and implement a strategic technical hiring plan that would support their ambitious growth goals while ensuring each new hire would be both technically skilled and culturally aligned.

Challenge

Scale engineering team across multiple locations while maintaining technical excellence and culture

Solution

GuruLink developed a comprehensive technical hiring strategy for Unbounce, beginning with a deep dive into their engineering organization, technical requirements, and company culture. We worked closely with their CTO and engineering leaders to understand the specific skills and attributes needed for success. We implemented a multi-pronged approach that included targeted sourcing campaigns, enhanced employer branding, and streamlined evaluation processes. Our team created custom technical assessments that accurately evaluated candidates' skills while providing a positive candidate experience. Our specialized recruiters became true extensions of Unbounce's team, representing their brand and values in the marketplace. We focused on finding not just technically qualified candidates, but those with the collaborative mindset and growth orientation that would thrive in Unbounce's culture. To support their global hiring needs, we established tailored processes for each location, accounting for local market dynamics and cultural considerations while maintaining consistent evaluation standards across all regions.

Results